FAD LIVE: The Unconscious Archives Festival
As part of Studio Boho’s partnership with FAD Magazine under the moniker of FAD Live, Studio Boho documented the Unconscious Archives Festival and Emotion & The Tech(no)body exhibition at the Austrian Cultural Forum.
FAD Magazine served as primary media outlet for the video content and also for a series of articles that explored the festival over its two week programme. The festival showcased leading innovators in audio visual performance art featuring international avant-garde artists across a series of events and venues ranging from the Austrian government’s cultural forum in Knightsbridge to a club night format hosted Corsica Studios in the Elephant & Castle.
Our role was to document with video series of performances across multiple venues, supply credible, informed reviews and insightful reportage tailored to the independent editorial voice of FAD to connect contemporary art audiences with the festival’s programme. We were fortunate to be working with a great festival team, led by visionary curator Sally Golding who provided a collaborative and supportive environment in which we could work to achieve our best results.
The avant-garde nature of the performances required considerable specialism in low light photography circumstances with significance variances of dynamic range. We deployed a specialist full frame low light camera, that we knew would provide great definition in the conditions that we anticipated and then used our experience to adapt to the variables that we encountered with the performances concerned.
We produced a series of articles that previewed, reviewed and provided editorial insight into the festival as well as the art exhibition hosted at the Austrian Cultural Forum. Many of these featured video content that we produced and then published in the articles within a short time frame in order to serve the festival’s communication goals to attract further interest in events during the course of its scheduled programme.
The articles that we produced included:
The accompanying video content, as well as being featured in FAD, was also syndicated for use by Austrian state broadcaster ORF, as well as specialist international art and culture titles such as Makery, which provided a compelling uplift the total number of views and people engaged by the project.
We produced more than twenty videos documenting the festival and the exhibition filmed across four locations over a two week period. The nature of the brief required flexibility and technical expertise to adapt to the different circumstances of the venues and the nature of the performances that were captured.